Maison Mourcel

Founded in Paris in 2018, Maison Mourcel makes and breaks clothes. Lucie Grand Mourcel, the brand’s creator, doesn’t believe in throwing things away. A forgotten dress becomes a corset, while a top becomes a pair of pants. The rule: there is no rule. In this way, the brand abolishes the active gender barrier, bringing together sport and haute couture, underground and everyday in a single piece. Humor guides Maison Mourcel in the invention of new symbols that bring together active communities in an imaginary world where the formal wear would be a large modern patchwork with unique, hybrid and non-gendered patterns. Her raw material: anything no longer in use. Flea markets, second-hand shops, thrift stores and dormant closets are the basis of entire collections that give life to unique, 100% recycled pieces in a world where fast-fashion has the upper hand. Second-hand clothing is an inexhaustible source from which Lucie Grand Mourcel diverts, customizes and invents patterns, having fun combining and accumulating. Lucie Grand Mourcel works with graphic designers, painters, musicians, this artistic association is essential to her creative process.
The brand’s inspiration lies in emulation: its collaborations are always a source of experimentation, and the confrontation of artistic disciplines helps Maison Mourcel to constantly reinvent itself.